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Product Marketing Lead
One Mount Distribution
Hà Nội
Contract Type
End Date

Product Marketing Manager will be responsible for identifying opportunities, executing strategies, and managing programs that drive awareness and adoption of our technology products and platform(s). This role will work closely with Commercial team (FMCG Key  Account and GT Salesforces), Product Owners, Operations, Tech & Data team, and Marketing teams to identify, prioritize, and  execute against big opportunities.


  • Be the voice of the customers (FMCG Suppliers/GT Retailers). Understand how to reach them with the right message, at the right time, through the right channel.
  • Develop product marketing strategy, CVP and conduct marketing programs to meet the needs of customers.
  • Define the target segments for platforms/products.
  • Propose product features design and key message through qualitative and quantitative research with prospects  and customers.
  • Work with Data & Tech team to build product roadmap and optimize functions for a good user experience and increasing sales.
  • Drive cross-  functional marketing programs for various One Distribution / VinShop products, launch products and grow usage, both on and off platform.


Key skills

  • 5+ years of Product Marketing experience
  • Expertise & exceptional ability in understanding our customers – Retailers, especially at General Trade (GT) channel and FMCG Suppliers/Manufacturers and Brands

Domain Expertise

  • Fluent in customer acquisition best practices and digital marketing strategy.
  • Can identify both exponential and incremental growth opportunities.
  • Passion for understanding consumers and bringing their needs to life through your work.

Analytics Experience

  • Analysis in products, customers, industry and market trends
  • Research mindset

Individual Skills

  • Fantastic communication skills
  • Cross-functional collaboration
  • Strategic thinking

Mindset & Behaviors

  • Business sense
  • Customer Oriented
  • Adaptable, creative, and self starting
  • Thrives in a fast-paced environment

Benefit and Perks

Salary & Allowances

  • Competitive income, lunch allowance, 13 fixed months salary, performance bonus and gift on special occasion. 
  • Performance review: twice a year
  • Annual leave: 15 - 20 days/year and other leaves/public holidays in accordance with the Labor Law of Vietnam
  • Good Insurance added PVI premium healthcare insurance
  • Be provided with high performance laptop and screen

Career Growth

  • Opportunity to experience a great workplace where young & world-class talents work together passionately
  • Opportunity to promptly boost your capability by solving challenging issues of a big tech ecosystem. It’s worth your try.
  • Very diverse offline and online seminars & workshop provided by company, supervisors, mentors and buddies
  • Clear and flexible career path
  • Be sponsored to study online courses and get certification. 

Working Environment

  • Modern and flexible Agile Office fully equipped with gaming, yoga, gym, lunch area, personal locker, open space... No dress code, just shine your way.
  • Learning culture, initiatives and proactive attitude are strongly encouraged at One Mount
  • Team building, company trip and internal events each month
Being a member of One Mount, VinShop is the pioneer in modernizing distribution & its infrastructure to provide business solutions and sales & ordering platform for Superior Profitability, Services & Experience for FMCG Suppliers and GT* Retailers (including their Shoppers)
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